“Five years ago, Apple set an ambitious goal to become carbon neutral across every part of its business by 2030.”

By Tim Cook (@tim_cook) · Posted 16 Apr 2025 · checked 24 Oct 2026 · 90% confidence

What they posted

Five years ago, we set an ambitious goal to become carbon neutral across every part of our business by 2030. Today, we’re announcing we’ve reduced our global emissions by more than 60%—and we’re using more recycled materials and renewable energy than ever before. https://t.co/UkN7RdGISo

Why it's Truth

Apple's primary July 2020 announcement and 2025 progress report, corroborated by contemporaneous reporting from The New York Times, The Verge, and The Guardian, confirm the goal was set in 2020.

Sources

• Apple
• The New York Times
• The Verge
• The Guardian
• Apple
• The Mac Observer